When it comes to innovative personal care products you no longer have to look to L’Oreal or Shiseido for the latest ingredients and cutting edge concepts. Today the hottest trends are often spotted first in high-end dog products! Whether it’s the use of micro-encapsulated ingredients, new formulas based on state-of-the-art research or just 100% organic food that would be the envy of even the most militant Vegan, these days it’s likely that your dog’s products are more advanced than yours. 

Take InFuzion Shampoo & Conditioner by happytails, a new formula that contains a unique blend of 14 amino acids which were formulated to resemble cell membrane proteins in the hair. They penetrate the follicle, replenish lost moisture and help condition, repair and strengthen. InFuzion also features a swirl of blue beads with micro-encapsulated vitamins right in the formula. 

Kevin Fisher, owner of happytails said, “Dogs usually have much thicker hair than humans, and of course they usually have more of it. In the past you could add any number of great conditioners to your products but they would have a hard time penetrating thick fur, they’d just get rinsed down the drain. InFuzion’s micro beads work their way through the coat and then as you rub they release against the skin delivering the vitamins and conditioners right where they’re needed- to dry and irritated skin.” 
 

Happytails is not the only one leading the way. VivoAnimals of Seattle have introduced several formulas designed to stimulate the production of Nitric Oxide in the dog’s body. Why? Well, research shows that Nitric Oxide regulates blood flow and improved blood flow improves a dog’s health. You may have heard of a drug in the human arena that emerged form the same research; Viagra. 

Even something as basic as food has seen a massive change in the last few years. The distinction between pet food and human food is rapidly evaporating.  In fact you have to look no further than a company called the Honest Kitchen that produces completely organic,  human quality food, in fact the company motto is People Food - Formulated for Pets!  Their foods contains no by-products, added salt or sugar, chemical preservatives, artificial colors or flavors and NO beet pulp, rice, wheat, corn, or soy.  “I wish my diet was this healthy,” Fisher said.

Fisher added, “Today’s pet product creators and formulators are not reacting to the trends in human personal care they’re leading the way forward.”

If this isn’t a case of the tail wagging the dog then it might be a case of the dog wagging the human.

With almost 3 million Americans buying Valentine’s gifts for their dogs and 30 million sharing their beds with them, clearly the differences between humans and canines are disappearing. In the past, spending Valentine’s Day with your canine companion could be the choice of last resort but now for many dog owners it’s preferable.

You find yourself alone, again, on Valentine’s Day. So you turn to Plan B, your faithful, furry canine companion. If this story sounds familiar you’re not alone. Over 15 million* single people own dogs in this country and it’s a good bet that most of them have curled up with their dog on at least one Valentine’s day.

Today, human and hound can share everything from a Valentine’s Day meal for two, to spa and pampering products and even matching clothes.

Just look at Dogster.com which is basically the Facebook for dogs. Dogs can send messages to other dogs, invite them to be pup pals and send virtual gifts!

“People view their dogs as extensions of their personalities,” says Kevin Fisher, co-owner of happytails Canine Spa Line. “If the owner is into sports, they’ll have a sporty dog. If the owner is into fashion, the dog will have a wardrobe. With someone around who likes all the same things as you do, why look any further? You’ve found you perfect Valentine.”

Some dog owners are taking the trend even further as the differences between humans and canines disappear. “People are looking for ways not only to bond with their dog, but to humanize them,” Fisher said. “Just look at Dogster.com which is basically the Facebook for dogs. Dogs can send messages to other dogs, invite them to be pup pals and send virtual gifts!”

So according to almost 3 million* Americans who actually buy Valentine’s gifts for their dogs apparently it is perfectly acceptable to date your dog this Valentine’s Day.

Here are a few things that you can share with your special furball this Valentine’s Day:

• If a movie on the couch is your plan for Valentine’s Day forget the popcorn! Sammy Snacks Treats are created especially for owners to enjoy with their dog.

• Feeling a little dry? bowWOW Butter Balm is an indulgent shea butter treatment for relieving dry cracked noses and paws. This blissful balm will also moisturize your dry lips, elbows, cuticles and heels (and it makes a great massage cream should you be in the mood)

• Maybe you can’t share clothes with your dog, but you can match. Check out the hip fashions from Ruff Ruff & Meow.

• If you want to take a hike on Valentine’s day, now you and Fido can sip from the same Water Bottle. One bottle, two separate water supplies! Keeps you and your pet properly hydrated on those long hikes!

• Is your dog’s bad breath and gas becoming a little overwhelming? Dog Smog Remedy to the rescue. This all natural breath freshener and digestive solution is sugar-free and delicious to both hounds and humans.

• The classic yoga pose, downward facing dog, has taken on a whole new meaning. Why not spend Valentine’s Day getting even closer to your innerdog with some at home Yoga (or Doga). Check out “Doga: Yoga for Dogs“

• If you’re really feeling frisky, why not share your bed with Fido this Valentine’s Day? According to Sealy, the mattress company, 67% of US pet owners regularly sleep with their dog or cat.

• You and your little loved one can be matching fashionistas in co-ordinating newsboy caps and scarves from Barking Baby. Leopard fur, menswear plaids, and bold florals are just a few of the prints available.

• Okay, maybe this isn’t YOUR first choice in movies, but in every successful relationship there is compromise. On movie night why not also pop in the Movie for Dogs. Your dog will love it.

• So a night out on the town is in store for you this Valentine’s Day? Put on your hills, your little black dress and sprtiz on your dog’s Shimmering Mist. It can be sprayed onto your hair, décolletage or any other body part. This subtle glitter spray contains natural silk proteins that moisturize and restructure the coat (or hair), leaving it silky, smooth and glittery.

*According to the 2007/08 APPMA National Pet Owners Survey
                                                            

Top 10 Reasons Why Your Dog is a Better Companion than your Partner

1. You were sober when you picked out your dog (no beer goggles)

2. Your dog doesn’t argue about what movie to see

3. Your dog isn’t looking at other humans wishing she was theirs

4. Your dog likes all the food you cook and always comes back for seconds

5. Your dog is always happy to see you, even if you look like crap

6. If you dog could speak he would say “of course I love to cuddle”

7. When you ask your dog “Do these pants make my butt look big?” he’s smart enough not to tell you the truth

8. Your dog doesn’t hold grudges

9. Your dog will listen to you for hours without interrupting

10. No matter what, your dog is always up for a little heavy petting

With almost 3 million Americans buying Valentine’s gifts for their dogs and 30 million sharing their beds with them, clearly the differences between humans and canines are disappearing. In the past, spending Valentine’s Day with your canine companion could be the choice of last resort but now for many dog owners it’s preferable.

You find yourself alone, again, on Valentine’s Day. So you turn to Plan B, your faithful, furry canine companion. If this story sounds familiar you’re not alone. Over 15 million* single people own dogs in this country and it’s a good bet that most of them have curled up with their dog on at least one Valentine’s day.

Today, human and hound can share everything from a Valentine’s Day meal for two, to spa and pampering products and even matching clothes.

Just look at Dogster.com which is basically the Facebook for dogs. Dogs can send messages to other dogs, invite them to be pup pals and send virtual gifts!

“People view their dogs as extensions of their personalities,” says Kevin Fisher, co-owner of happytails Canine Spa Line. “If the owner is into sports, they’ll have a sporty dog. If the owner is into fashion, the dog will have a wardrobe. With someone around who likes all the same things as you do, why look any further? You’ve found you perfect Valentine.”

Some dog owners are taking the trend even further as the differences between humans and canines disappear. “People are looking for ways not only to bond with their dog, but to humanize them,” Fisher said. “Just look at Dogster.com which is basically the Facebook for dogs. Dogs can send messages to other dogs, invite them to be pup pals and send virtual gifts!”

So according to almost 3 million* Americans who actually buy Valentine’s gifts for their dogs apparently it is perfectly acceptable to date your dog this Valentine’s Day.

Here are a few things that you can share with your special furball this Valentine’s Day:

• If a movie on the couch is your plan for Valentine’s Day forget the popcorn! Sammy Snacks Treats are created especially for owners to enjoy with their dog.
• Feeling a little dry? bowWOW Butter Balm is an indulgent shea butter treatment for relieving dry cracked noses and paws. This blissful balm will also moisturize your dry lips, elbows, cuticles and heels (and it makes a great massage cream should you be in the mood)
• Maybe you can’t share clothes with your dog, but you can match. Check out the hip fashions from Ruff Ruff & Meow.
• If you want to take a hike on Valentine’s day, now you and Fido can sip from the same Water Bottle. One bottle, two separate water supplies! Keeps you and your pet properly hydrated on those long hikes!
• Is your dog’s bad breath and gas becoming a little overwhelming? Dog Smog Remedy to the rescue. This all natural breath freshener and digestive solution is sugar-free and delicious to both hounds and humans.
• The classic yoga pose, downward facing dog, has taken on a whole new meaning. Why not spend Valentine’s Day getting even closer to your innerdog with some at home Yoga (or Doga). Check out “Doga: Yoga for Dogs“
• If you’re really feeling frisky, why not share your bed with Fido this Valentine’s Day? According to Sealy, the mattress company, 67% of US pet owners regularly sleep with their dog or cat.
• You and your little loved one can be matching fashionistas in co-ordinating newsboy caps and scarves from Barking Baby. Leopard fur, menswear plaids, and bold florals are just a few of the prints available.
• Okay, maybe this isn’t YOUR first choice in movies, but in every successful relationship there is compromise. On movie night why not also pop in the Movie for Dogs. Your dog will love it.
• So a night out on the town is in store for you this Valentine’s Day? Put on your hills, your little black dress and sprtiz on your dog’s Shimmering Mist. It can be sprayed onto your hair, décolletage or any other body part. This subtle glitter spray contains natural silk proteins that moisturize and restructure the coat (or hair), leaving it silky, smooth and glittery.

*According to the 2007/08 APPMA National Pet Owners Survey
                                                            

(Side Bar)

Top 10 Reasons Why Your Dog is a Better Companion than your Partner

1. You were sober when you picked out your dog (no beer goggles)

2. Your dog doesn’t argue about what movie to see

3. Your dog isn’t looking at other humans wishing she was theirs

4. Your dog likes all the food you cook and always comes back for seconds

5. Your dog is always happy to see you, even if you look like crap

6. If you dog could speak he would say “of course I love to cuddle”

7. When you ask your dog “Do these pants make my butt look big?” he’s smart enough not to tell you the truth

8. Your dog doesn’t hold grudges

9. Your dog will listen to you for hours without interrupting

10. No matter what, your dog is always up for a little heavy petting

Los Angeles, CA (PRWEB) January 14, 2008 — Dogs have been featured in movies, commercials and print ads since before Lassie was a puppy yet they normally don’t receive the recognition they deserve. When was the last time a dog accepted an Oscar? (Dog Day Afternoon doesn’t count!)

This month when the Academy announces it’s nominees for Best Actor, Director and Producer one category will be conspicuously absent. Happytails Canine Spa Line will fill this void by honoring the fluffy set with its Canine Celebrity Awards. There will be two categories Best in Show- Photo and Best in Show- Video but with three winners each whose owners will each receive a vacation package valued at over $1,000.

Next year winners could be watching the Oscars in person from the red carpet in Hollywood…or Hawaii…the Virgin Islands or any one of 29 world-class destinations!

 

Dog owners everywhere may begin to submit photos and videos of their own Canine Celebrity along with a short essay on why their dog deserves to win. Go to www.happytailsspa.com to enter.

Winners will be announced at the Luxury Pet Pavilion in Los Angeles on Sunday February 24th (Oscar Day) by celebrity judge Lanease Adams, Hollywood actress and one of the bachelorettes on the first season of ABC’s “the Bachelor”

Dealers can save 22% on the happytails Celebrity Dog pack, a collection of four all-natural products including Shimmering Mist, Sparkle & Shine Brightening Shampoo, Fur Breeze Aromatic Spa Mist and Dog Smog Remedy, a breath freshener and digestive solution. Enter promotion code HTCelebdog08 when you check out on the happytails website.

happytails donates a portion of proceeds from the sale of its products to Canine Companions for Independence, a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships.

Los Angeles-based happytails sells and markets happytails spa products for the dog about town. happytails Canine Spa Line uses the finest (”better than human quality”) ingredients available to pamper, soothe and beautify today’s harried hound. The products can be ordered through the company website at www.HappytailsSpa.com or by calling 1-866-HAPPY-20.

November 29, 2007  Los Angeles, CA — Dogs have been featured in movies, commercials and print ads since before Lassie was a puppy yet they normally don’t receive the recognition they deserve. When was the last time a dog accepted an Oscar? (Dog Day Afternoon doesn’t count!) 

In January when the Academy announces it’s nominees for Best Actor, Director and Producer one category will be conspicuously absent. Happytails will fill this void by honoring the fluffy set with its “Canine Celebrity Awards.”  Unlike the Academy Awards there will be just one category “Best in Show” but with six winners whose owners will each receive a vacation package valued at over $1,000.

Next year winners could be watching the Oscars in person from the red carpet in Hollywood…or Hawaii…the Virgin Islands or any one of 29 world-class destinations! 

Starting January 22^nd, 2008 (the same day that the nominees will be announced) dog owners everywhere may begin to submit photos and videos of their own Canine Celebrity along with a short essay on why their dog deserves to win. 

Winners will be announced at the Luxury Pet Pavilion in Los Angeles on Sunday February 24^th (Oscar Day!) by celebrity judge Lanease Adams, Hollywood actress and one of the bachelorettes on the first season of ABC’s “the Bachelor”  

For more information or to enter go to www.HappytailsSpa.com and click on Celebrity Dog.  As photos and videos are submitted they will be posted onto the site.

 happytails donates a portion of proceeds from the sale of its products to Canine Companions for Independence, a non-profit organization that enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships. 

Los Angeles-based happytails sells and markets happytails spa products for the dog about town. happytails Canine Spa Line uses the finest (“better than human quality”) ingredients available to pamper, soothe and beautify today’s harried hound.  The products can be ordered through the company website at www.HappytailsSpa.com or by calling 1-866-HAPPY-20.